Google will win and rule, but do you want this scenario really to happen?
It is scary…
I don't think there's a way back, but for the geeks, who'll use technologies consciously and know how to protect their privacy (if and when they want it). And if Google won't “win” some other company will.
Why I found this now? Well, I'm just looking for solutions to store much data online (backing up my photo storage including RAWs which are 6 DVDs currently). It would be so good to have another place to save this, I can't imagine loosing all this data…
Try smugmug.com. = )